 |
| |
| |
|
OUTDOOR ADVERTISING BASICS
Outdoor advertising has become one of the main medias of choice. Due to
its simplicity and diversity, business are relying on outdoor exposure to
bring attention to their marketing efforts.
With an array of products, Daniels and Company will match the appropriate
product with its customer's budget, making it possible to achieve the
objective of the advertiser and its marketing effort. |
| |
|
Types of Bulletin
Advertising Programs |
| |
|
ROTARY DISPLAY
Over a 12-month period, copy is moved every 60 days to achieve maximum
reach and frequency throughout a market area. This program also gives the
illusion of a larger billboard campaign, allowing the commuter a chance to
see the advertising message is various locations. |
|
|
| |
|
|
|
PERMANENT DISPLAY
A location chosen to specifically target a particular area. This type of
outdoor would be directional driven.
"Just Ahead on Left", "Turn Here"
etc. |
 |
|
| |
|
|
|
POSTER SHOWINGS
A perfect product to create impact throughout the market utilizing several
panels to reach up to 100% of the population. Posters are bought in groups
called "Showings" over a four-week period. The panel size is generally 12' x
24'. This product is recommended for short term blitzes, events,
announcements of new products or business and even creative teasers.
Poster gain frequency awareness due to the number of panels throughout the
market over the 4-week period. A #100 Showing would deliver 100% of the
market. The number of panels to achieve a #100 showing would be determined
by the population. The showings range from a #200 to a #25. Paper ad copy
is hung in a traditional process, which dates back to the beginning of the
outdoor industry. Printing of the paper design is extra. Vinyl wraps are
also available for long term showings. |
 |
|
|
|
|
|
| |
|
|
|
JUNIOR POSTER PANELS
These signs measure 7' x 12', and are usually mounted on a single pole, 10
to 15 feet off the ground. They are frequently placed in dense inner
city areas or urban neighborhoods that do not permit the construction of
billboards. Paper or vinyl are used depending on the term of the
advertisement. |
 |
|
|
|
|
|
|
BUS SHELTER ADVERTISING
A Backlight product that ads sophistication to ad panels targeting
commuters at eye level. Panels are generally 4' x 6' in size and are offered
on interior or exterior sides of the bus shelter. With great success in
large cities, bus shelters can now be found in secondary cites where
bulletins are not permitted. Shelters can be bought in showings as well.
Advertisers have the opportunity to move panels throughout the market,
being creative, reaching various portions of the market. |
 |
|
|
|
|
|
|
BUS BENCH ADVERTISING
A great opportunity to reach local neighborhood customers! Benches give
advertisers an opportunity to utilize outdoor advertising at a low daily
cost average. Benches are also available in showings. The
population of the market, will determine the number of bench panels the
advertiser will need to achieve the impact needed. In most cases, panels
are silk screened. Pressure sensitive vinyl can be applied for
photographic images. Panels are generally 2' x 6'. Production is based on
the number of colors and artwork. |
 |
|
|
|
|
|
|
WALLSCAPES
These are signs that vary in their dimension and are usually mounted on
the side of buildings in the inner cities, such as New York, Chicago, Los
Angeles, etc. They are usually much larger than billboards, and can occupy
the entire side of a windowless wall of a building. Lately, there has been
an advance in the materials, upon which the signs are printed. Walls with
windows can be covered with signs, and not obstruct the view of those
windows. |
 |
|
|
|
|
|
|
AUTOMOTIVE ADVERTISING
Personal cars are being used as message centers in selected markets around
the country. In cities like Los Angeles, you can have your entire personal
vehicles covered with images and messages regarding a product or service.
The benefit to the vehicle owner is income; to the advertiser reach and
frequency that is not available with any of the above types of signs. |
 |
|
|
|
| |
|
MOBILE ADVERTISING
Company vehicles are now part of our customer’s media mix.
“The Rolling Billboard” gives additional outdoor presence as well as
increasing reach and frequency. This medium is so popular, customers are
now looking at vehicles that will give them more advertising space.
Your company vehicle can now work for you, even when it is sitting still! |
 |
| |
|
ELECTRONIC DISPLAY
The latest innovation in outdoor advertising brings to billboards the
performance of computer monitors. These units are composed of Light
Emitting Diodes (LED) that are capable of either full motion video (a
television commercial without sound) or static motion video (the
advertisement changes every six seconds). The benefit of these units is
that the advertiser can change their message at a moment's notice, and
usually without charge. As an example, a football team can advertise who
they are playing three days before the game, the results of the game on
game day, and then who they are playing next. |
| |
|
|
 |
| |
| [Home] [Service]
[Outdoor Advertising] [Samples] [Bench
Advertising] |
| |
|
|
| |